|Star Wars Day|
|Observed by||Star Wars fans|
|Significance||Celebrating Star Wars|
|Related to||Geek Pride Day|
Star Wars Day is an informal commemorative day observed annually on May 4 to celebrate George Lucas' Star Wars media franchise. Observance of the day spread quickly through media and grassroots celebrations since the franchise began in 1977.
The date originated from the pun "May the Fourth be with you", a variant of the popular Star Wars catchphrase "May the Force be with you". Even though the holiday was not created or declared by Lucasfilm, many Star Wars fans across the world have chosen to celebrate the holiday. It has since been embraced by Lucasfilm and parent company Disney as an annual celebration of Star Wars.
The first recorded reference of the phrase being used was on May 4, 1979, the day after Margaret Thatcher was elected as Prime Minister of the United Kingdom. Her political party, the Conservatives, placed a congratulatory advertisement in the London Evening News saying "May the Fourth Be with You, Maggie. Congratulations."
In the 1988 episode of Count Duckula, "The Vampire Strikes Back", a space-faring superhero, Tremendous Terrance, asks Duckula the date and is told, "May the Fourth". As Terrance departs, he tells all below, "May the Fourth Be with You."
In 2008, the first Facebook groups appeared, celebrating Luke Skywalker Day, with the same catchphrase.
In 2011, the first organized celebration of Star Wars Day took place in Toronto, Ontario, Canada at the Toronto Underground Cinema. Produced by Sean Ward and Alice Quinn, festivities included an Original Trilogy Trivia Game Show; a costume contest with celebrity judges; and the web's best tribute films, mash-ups, parodies, and remixes on the big screen. The second annual edition took place on Friday, May 4, 2012.
Since 2013, The Walt Disney Company has officially observed the holiday with several Star Wars events and festivities at Disneyland and Walt Disney World. Disney had purchased Lucasfilm, including the rights to Star Wars, in late 2012. The finale of The Clone Wars was made available on Disney+ on May 4, 2020. Star Wars: The Rise of Skywalker, as well as an eight-episode documentary series titled Disney Gallery: The Mandalorian, were also made available on Disney+ the same day. An animated series, Star Wars: The Bad Batch also premiered on Disney+ on this day in 2021.
Some recognize the following day, May 5, as "Revenge of the Fifth", a play on Star Wars: Episode III – Revenge of the Sith and celebrate the Sith Lords and other villainous characters from the Star Wars series rather than the Jedi. Others celebrate this one day later, on May 6, citing "Revenge of the Sixth" as a better play on "Sith", while others refer to the 6th as "Return of the 6th" as a play on the trilogy aspect of the Star Wars films.
The Los Angeles City Council declared May 25, 2007, as Star Wars Day, in honor of the 30th anniversary release date of Star Wars. A separate initiative for observing Geek Pride Day on May 25 is based on the Star Wars connection along with ties to The Hitchhiker's Guide to the Galaxy (Towel Day) and Discworld. Solo: A Star Wars Story was also released on May 25, 41 years after Star Wars.